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Who we are
The Playground Project is a curated pop-up retail platform founded by Emma Harrison of Mini Garms Gang.
We bring together independent kidswear, maternity and lifestyle brands in carefully selected London venues, creating thoughtful opportunities for brands to connect with real customers in person.
KIOSK N1C, COAL DROPS YARD
The Experience
From Coal Drops Yard to neighbourhood venues across North London, each event is designed to feel relaxed, welcoming and considered, not crowded or transactional.
It’s about creating an environment where customers can discover brands, spend time and connect.
What Makes Us Different
Each event is intentionally kept small, allowing space for brands to be seen properly and for customers to engage in a more meaningful way.
We prioritise:
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a balanced and complementary line-up
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design-led, independent brands
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spaces with strong, natural footfall
For Brands
For brands, Playground Project offers more than just a physical space.
Each event is supported by a shared customer mailing list, giving participating brands access to an engaged audience beyond the day itself.
Combined with curated line-ups and targeted promotion, the aim is to create ongoing value, not just a single-day event.
A platform built by a brand founder, for brands looking for a more thoughtful way to show up in physical retail.
