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Inside the brands shaping our pop-ups
Each month we spotlight a founder, sharing the story, process and thinking behind their brand.
June spotlight
This month we're spotlighting Kin & Cloth, a design-led childrenswear label founded by Jasmine. Through thoughtful design, vibrant fabrics and a commitment to creativity, Kin & Cloth is helping shape a new generation of conscious, creative thinkers.
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Handmade childrenswear with creativity at its heart.
Meet Jasmine
About the brand
Kin & Cloth is a design-led childrenswear label producing high-quality fashion and tailoring that delights both children and parents.
Using surplus textiles, small batches of hand crafted fabrics, upcycled materials and carefully selected quality, each collection is designed to maximise wear without compromising on style.
The focus isn't simply on making products that last, but on encouraging a wider shift in how we think about consumption, creativity and childhood wardrobes.
For Jasmine, Kin & Cloth began with a love of designing, making and creating.
As a designer, maker and educator, she saw an opportunity to do more than simply produce beautiful childrenswear. She wanted to create clothing that encouraged children to express themselves, while helping families think differently about the way they buy, wear and value children's clothing.
Every Kin & Cloth piece is designed and handmade by Jasmine in her London studio, with a focus on longer wear, timeless design and thoughtful construction.
Alongside the clothing label, Jasmine delivers creative programmes for children and young people, helping them explore design, colour, textiles and self-expression through hands-on learning experiences.
Creativity Beyond Clothing
For Jasmine, clothing is only part of the story.
Alongside Kin & Cloth, she delivers creative workshops and educational programmes that encourage children and young people to explore colour, textiles, design and self-expression.
These hands-on sessions give children the opportunity to experiment, build confidence and develop creative skills in an environment where there are no right or wrong answers.
Whether through a garment or a workshop, the goal is the same: to help children express themselves freely and nurture a lifelong love of creativity.
Why they stand out
What makes Kin & Cloth different is its commitment to creativity beyond the product itself.
While many brands focus solely on what children wear, Kin & Cloth also focuses on what children create.
Through workshops, educational programmes and design-led experiences, Jasmine helps children develop creative confidence, explore new skills and express themselves through design.
It's a brand built on the belief that creativity should be nurtured, celebrated and shared.
"Not just creating beautiful products, but helping inspire a change of heart, minds and buying habits for our future creatives."
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"One of my proudest moments this year was watching a young girl who had waited seven years to attend one of our programmes finally express her design skills without limitations."
Founder Q&A
"Creativity is one of the most valuable skills we can give children."
What inspired you to start the brand?
My love of designing and making products, combined with wanting to help children nurture their hunger for creative learning.
One thing that makes Kin & Cloth stand out?
Fabrics, colours and cut.
Your favorite piece right now?
That's a hard one as I don't really have a favourite piece. Right now it's my favourite fabric — the Carib material. It features an array of beautiful colours and has a history spanning three continents that make up my heritage.
A proud moment so far?
In May I delivered one of our creative programmes to 11–18 year olds and witnessed a young girl who had waited seven years to attend finally express her design skills freely and without limitations.
What is your most popular product?
Our bibs.
Any notable moments?
Attending No.10 Downing Street, becoming a finalist in two categories at the British Excellence Awards, winning Gold at the City Kids Awards and being named a finalist at the Junior Design Awards have all been huge highlights. But receiving the Intergenerational Impact Award from Camden Giving was particularly meaningful, as it recognised the impact of the work I've been doing within my community and with the young people I support through my creative programmes.
Dream collaboration?
Artist Caroline Chinakwe, using her prints within future collections, and working with Lady Sabrina Elba to help bring together children in the UK, Caribbean & Africa through our creative programmes.
Best piece of advice you have received as a founder?
Favourite spot in London with kids?
King's Cross N1C.
Discover Kin & Cloth at our upcoming events or follow along below
Get the right support and people alongside you, especially in areas that are not where you are strong at.
Don’t surround yourself with yes people if you want to grow personally and in business.
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