*Effective Date: 22/05/2025

## 1. **Who We Are**

The Playground Project is a community-led initiative curating pop-up events that showcase small, independent, and sustainable children’s brands. Our website and events are operated by Mini Garms Gang, registered in London, UK.

If you have any questions about this policy, you can contact us at:
📧 info@theplaygroundproject.co.uk

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## 2. **What Data We Collect**

We may collect the following personal data:

* Name
* Email address
* Your preferences for hearing from us or participating brands
* IP address (for security and analytics)

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## 3. **How We Collect It**

* When you sign up for our newsletter
* When you register for an event
* When you opt in to hear from participating brands
* When you browse our website (via cookies and analytics tools)

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## 4. **Why We Collect It**

We use your data to:

* Send you updates about our events and content
* Provide exclusive offers or discounts
* Share your details (only with your explicit permission) with brands who participate in our events so they can send you relevant follow-ups

We always process your data based on your **explicit consent**, which you can withdraw at any time.

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## 5. **Who We Share It With**

We will only share your personal data with:

* **Participating event brands**, if and only if:

  * You have actively opted in to receive communications from them
  * The brand agrees to only send a limited number of follow-up messages (maximum two) and provide a clear unsubscribe option
* **Email marketing tools** (like Mailchimp or FloDesk), to help us manage communications
* We **never sell** or share your data with advertisers or unrelated third parties.

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## 6. **How Long We Keep Your Data**

* If you subscribe to our newsletter, we’ll keep your data until you unsubscribe.
* If you opt in to brand emails via an event, brands will receive your email once, and you may unsubscribe from their emails at any time.
* You can request deletion of your data at any time (see Section 9).

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## 7. **Your Rights Under GDPR**

You have the right to:

* Access the data we hold about you
* Correct inaccurate or incomplete data
* Request deletion of your data (“right to be forgotten”)
* Withdraw consent at any time
* File a complaint with the ICO if you believe your data rights have been violated

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## 8. **Cookies and Analytics**

Our website may use cookies to track performance and usage (e.g. Google Analytics). These cookies do not store personal details but help us improve our site and user experience.

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## 9. **How to Contact Us or Make a Request**

To access, update, or delete your personal data, or to withdraw consent, please contact:
📧 **\[Insert contact email]**

We will respond to all requests within 30 days.

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## 10. **Policy Updates**

We may update this policy from time to time to reflect changes in the law or how we operate. We will always note the "Effective Date" at the top of this page.